Instrumentals
Music production for clients
Singapore Oddysea Exhibition - Bottom of the Sea
I produced an interactive music track for the "Bottom of the Sea" segment of the Singapore Oddysea Exhibition in the National Museum of Singapore.
For this project, I had to produce music track introduced musical layers when guests interacted with a "well". I studied how different instrument roles affected the intensity, thickness and feelings in my music to create an uplifting feeling every time each layer was introduced.
Starbucks Refreshers Summer Campaign
I produced a short music track for Starbuck's refreshers social media campaign.
For this project, my music track had to be short, capture summer vibes and connect well with Gen Zs and young millennials. I produced 3 uniqiue music options that catered to this target audience. The client ultimately chose the "newjeans/illit" option.
NACLI Youth Leadership Programme
In collaboration with Shane Chen (my senior) and the guidance of Pearly Ng (my lecturer), I produced multiple music tracks for NACLI's Youth Leadership Camp
For this project, we were tasked to create one track per phase of the camp: "Expose", "Equip", "Engage" and "Graduation Day". We approached the music tracks by using musical motifs, and genres that fit the camp's phases and resonate with Gen Zs.
I arranged an orchestral track for "Expose" and used y2k/breakcore style elements to co-produce "Equip" and "Engage"